We love rapper Kendrick Lamar for his electrifying verses and social commentary. While on the heels of his highly acclaimed sophomore masterpiece ‘To Pimp A Butterfly,’ Kendrick really takes his message to the streets with his new Reebok Ventilator sneaker. The Los Angeles native collaborates with Reebok and aims to use his influence and fashion footwear platform to unite street gangs with his “Unity” inspired Reebok. The shoe brings both notorious street gangs, the Bloods and the Crips, together on your feet with a pair of Reebok Ventilators. One off-white suede shoe has a BLUE accent and the other shoe has a RED accent. Other shoe details include Kendrick’s signature on the outside of each tongue, the word NEUTRAL inscribed on the inside of each tongue, red and blue striped rope laces and Kendrick’s signature and TDE branding inscribed in the insole. Kendrick Lamar’s Reebok Ventilators are expected to hit stores July 18.
Check out the latest Kendrick Lamar video for “Alright” off of his highly acclaimed sophomore album ‘To Pimp A Butterfly.” The captivating black and white visual speaks to the growing problem of police brutality in America.